Why did I create a confidence camp? It was the bravest thing I've ever done.
Not because building a business is easy — it isn't. But because putting my name on something called a "confidence camp" meant I couldn't hide behind the work. I had to live it, in front of everyone, while I was still figuring it out myself.
The Pattern I Couldn't Unhear
I've spent years working with high achievers, leaders, founders, and entrepreneurs. People who, by every external measure, had made it. Successful careers, impressive titles, real accomplishments, highly regarded.
And almost every single one of them, at some point, said the same thing to me.
I feel like a fraud.
I don't know how I got here.
I'm waiting for someone to figure out I don't belong.
But it wasn't just what they said. It was what I watched them do. Talented people making themselves smaller in rooms they'd earned the right to fill. Dimming down brilliant ideas before anyone could challenge them. Shrinking their own presence, again and again, as if taking up less space might keep them safe.
And underneath it, a growing frustration. They could feel the pattern. They just didn't know how to break it.
At first I noticed it. Then I started expecting it. Eventually, I couldn't hear it — or watch it — one more time without doing something about it.
The Parallel Journey
Here's the part I didn't expect. Building this camp for other people meant I had to investigate my own confidence, in real time, with no way to fake it.
You can't teach people to put themselves out there while you're staying safely behind the scenes. So I didn't. I started showing up in ways I'd normally have avoided — sharing ideas before they felt ready, being visible before I felt qualified, backing myself in rooms where the old instinct would have been to shrink.
That was the bravery. Not the business plan. Not the launch. The daily practice of role-modeling the exact thing I was asking my clients to do — showing up and backing myself, so I could credibly help them do the same.
The Turning Point
This wasn't a room full of people who lacked competence. It was a room full of people who lacked a place to put that feeling down — and a way to actually start. I realised I was one of them.
I could have kept listening from a safe distance. Kept nodding along in one-on-ones and calling it normal. But "normal" isn't the same as "fine to leave unaddressed." The more I sat with how many capable people were quietly shrinking themselves — myself included — the clearer it became that awareness alone wasn't going to fix it. People didn't need another reason to notice the pattern. They needed an ignition. Something to light the touch paper.
So I built one. With my business partner Samantha Sloan.
Why Traditional Advice Wasn't Enough
Affirmations. Credentials. More achievements stacked on top of achievements. I'd watched high performers try all of it, and I tried it myself too. Each gave a short-lived lift that faded the moment I faced something new and hard.
What actually worked was different: small, brave, uncomfortable actions, repeated on purpose, until I had real evidence I could trust — not just reassurance. That's what I built into this camp, because I'd tested it on myself before I ever asked anyone else to try it.
Introducing the Bravery Bootcamp
This isn't a program built from a textbook. It's built from years of hearing the same quiet confession from people who had every reason not to doubt themselves — and watching them hold themselves back because of it. It's also built from my own decision to stop hiding behind the work and start living it.
Three days. A small cohort. The spark, not just the spectating.
If you've built real success and still feel like you're waiting to be found out, or find yourself shrinking in rooms you've earned the right to fill — you're not the exception. You're the rule I built this for. And I built it while learning to back myself too.
Ready to back yourself and cultivate your own confidence?
Join the waiting list for the next Bravery Bootcamp cohort at www.cultivatingconfidence.co.uk